HELMUT JOSEF GEIER BRAND

„DJ HELL, THE ANDY WARHOL OF ELECTRONIC MUSIC“ [1.1.]

Building a fashion brand around DJ Hell. Concept & Campaign Development for the Helmut josef Geier brand & Fragrance for DJ Hell.

DJ Hell or Hell (civil name Helmut Josef Geier, * 6 September 1962 in Altenmarkt an der Alz) is a German techno, house and electroclash DJ, internationally active producer and publisher of electronic music, and founder and owner of the renowned record label International Deejay Gigolos.

DJ Hell talks about his musical beginnings in an interview with The European: „I was socialised with the German electronic music of the 1960s and 1970s. There were no commercial demands there, everything was always an experimental field.“[1]