THE UNEXPECTED OFFICE

AFTER 70 YEARS THE ADVERTISING AGENCY DDB CHANGED IT’S SLOGAN FROM „THE MOST POWERFUL SOURCE IN BUSINESS IS CREATIVITY TO  THE NEW SLOGAN „THE UNEXPECTED WORKS“. EVERY OF THE 200 AGENCIES AROUND THE GLOBE WHERE ASKED TO DEVELOP SOMETHING CREATIVE WITH THIS MOTTO. WE CAME UP WITH: „THE UNEXPECTED OFFICE“.  IT’S NOT JUST AN ART PROJECT. IT’S ABOUT DISCOVERING NEW POSSIBILITIES. THINKING OUTSIDE THE BOX. THINKING THE UNEXPECTED. STARTINGPOINT: THE OFFICE. A PLACE THAT IS ACTUALLY ALWAYS THE SAME IS EMIGRATING. EXPRESS THE EMPLOYEES LONGINGS AND AWAKEN THEIR IMAGINATION FOR THE SEEMINGLY IMPOSSIBLE. WE WERE RANKED AMONG THE BEST THREE IDEAS WORLDWIDE.

Photographers: Denis Pernath, DDB Entertainment Team Videographer: Alexander Wolley, Producer: Julia Eberlein, Idea: Thorleif Griess-Nega, Creation: Thorleif Griess-Nega, Markus Maczey, Maximiliane Scheller, Amadeus Weineck

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The Unexpected office